Editorial Reviews. Review. “If you haven’t read the book, I would highly recommend you buy a : Groundswell, Expanded and Revised Edition: Winning in a World Transformed by Social Technologies eBook: Charlene Li, Josh. In Groundswell, Josh Bernoff and Charlene Li explain how to turn this threat into an opportunity. In this updated and expanded edition of Groundswell, featuring. In ‘Groundswell’, Charlene Li and Josh Bernoff of Forrester, Inc. explain how to with the groundswell through marketing and PR campaigns, and energizing.

Author: Mikakree Kazizragore
Country: Indonesia
Language: English (Spanish)
Genre: History
Published (Last): 24 August 2018
Pages: 278
PDF File Size: 12.8 Mb
ePub File Size: 6.50 Mb
ISBN: 298-5-37163-770-2
Downloads: 34359
Price: Free* [*Free Regsitration Required]
Uploader: Yogis

Business and strategy discussions can be dry so I was glad to come across humorous analogies and straight talking examples. Product details File Size: Nov 10, Jen rated it liked it Recommends it for: Expert analysis of the newest internet tools and how to exploit them Do you visit a social networking site at least once a month, like “one in four online American adults”?

East Dane Designer Men’s Fashion. When I first visited Pajiba, it was about a year old, and there were maybe fifty regular commenters and two regular features. Learn more about Amazon Giveaway.

Groundswell: Winning in a World Transformed by Social Technologies by Charlene Li

Social media platforms enhance the power of online communities in four ways: They’re defining you on Wikipedia and ganging up on you on Facebook. Develop a marketing plan so people can find the blog.

In this updated and expanded edition of Groundswell, featuring an all new introduction and chapters on Twitter and social media integration, you’ll learn to: Still, the recommendation to focus on a single clear ob Practical insights into how and why people participate in social technologies and how traditional companies can leverage this undeniable phenomenon. Shopbop Designer Fashion Brands.

The five objectives that companies can pursue in the groundswell are as follows: Practical insights into how and why people participate in social technologies and how traditional companies charlenr leverage this undeniable phenomenon. As the authors explain, “Right now, your customers are writing about your products on blogs and recutting your charlee on YouTube. Amazon Rapids Fun stories for kids on the go.


Groundswell: Winning in a World Transformed by Social Technologies

Many of its concepts revolve around social media technology such as Twitter and Facebook. Bernoff is still there. The groundswell is a spontaneous movement of people using online tools to connect. I am getting much of the essential information from my course, but independent rgoundswell really rounds it out. Not Enabled Enhanced Typesetting: Good read for ideas generating in the time of social media and communication. I’m just a girl who hates grammatical mistakes and improprer use of punctuation and enjoys snappy prose.

Li and Bernoff provide charlrne framework for describing gtoundswell fundamental changes, which they call “the groundsw Groundswell: John Adams ggoundswell Jefferson or someone said live your life in the public light, and make your enemies come for you there, any who dare.

From Wikipedia, the free encyclopedia. Read, highlight, and take notes, across web, tablet, and phone. I have to question, how have the authors gained some of the knowledge they have and who are they to really set the standards for social media? Nov 04, Jelinas rated it really liked it.

Groundswell – Charlene Li

What I mainly gathered from this book–and you could gather this on your own if you don’t live under a rock–is that media and marketing are moving more and more toward the consumer.

Corporate executives struggle to harness the power of social technologies. Determine a goal for the blog. Char,ene 11, E rated it it was amazing.

As a final aside, it’s worth noting and fitting that in my case I was compelled to read Groundswell after hearing about it, well, within the groundswell. Nearly everything I do in marketing has to do with the groundswell, the current movement of everything Web 2. Social media can go out of fashion as quickly as it gained popularity. This page was last edited on 6 Groundsdellat Take what you can from it but don’t believe everything it says in my professional opinion.

You haven’t said a thing until you drop it through a mail slot where you cannot take it back, and drop it into waiting hands at the other end, behind another mail slot, with your name and theirs, and addresses, clearly spelled broundswell. Twitter, Facebook, blogs, YouTube are where customers groundswll products and companies, write their own news, and find their own deals but how do you integrate these activities groudswell your broader marketing efforts?


In addition, people engage more or less with social media, and their involvement will range from completely inactive to active creators, with several levels of involvement in between. There was a problem filtering reviews right now. Grondswell it really boils down to is listening to your online community and showing them that they matter to you.

For example, in the section charleme for successful blogging,” the authors advise: They give numerous examples of tools Groundswell is a great book to help people understand the revolutionary social technology changes that are occurring, why they are happening, and how to tap into it and transform your business.

All in all a great introduction to books on the topic, but not the last I will read. I came away with the feeling that it was full of valuable argument content for convincing our unknowing associates that social networking has value and that it works.

They give numerous examples of tools for each of these categories, and explain which of the five primary objectives these tools help companies meet. Can’t Buy Me Like: Li and Bernoff are the apostles of the tsunami.

That day, I got a personal e-mail from The Rowles himself, telling me that he, too, loved that movie and was planning to do it justice at a later date I’m still waiting on that, Rowles, and I doubt that Pajiba will come to an end on that day.