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BRAND MANAGEMENT RIK RIEZEBOS PDF

Brand Management by Rik Riezebos, , available at Book Depository with free delivery worldwide. , English, Book, Illustrated edition: Brand management: a theoretical and practical approach / Rik Riezebos with Bas Kist and Gert Kootstra. Riezebos, H. J. Results 1 – 16 of 16 Brand Management: A Theoretical and Practical Approach by Rik Riezebos and a great selection of related books, art and collectibles.

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Login to add to list. University of the Sunshine Coast Library. A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect brands.

Brand Management (English edition) – Rik Riezebos

Description Since the s, brands and the management of brands have attracted an enormous amount of interest. Creating and Sustaining Brand Equity By using our website you agree to our use of cookies.

We can notify you when this item is back in stock. This single location in South Australia: Check copyright status Cite this Title Brand management: We’re featuring millions of their reader ratings on our book pages to help you find your new favourite book.

Table of contents 1 The history of the brand 1.

R54 Book; Illustrated English Show 0 more libraries Check out the top books of the year on our page Best Books of Edition English language edition. Separate different tags with a comma. RiezebosBas KistGert Kootstra. University of Newcastle Library. This single location in Victoria: Skip to content Skip to search.

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Multipack: Principles of Marketing with Brand Management : Rik Riezebos :

These 3 locations in Queensland: Queensland University of Technology. Other Authors Kist, Bas, author. Read, highlight, and take notes, across web, tablet, and phone. Public Private login e. Review quote Reviewers comments: This single location in Tasmania: You also may like to try some of these bookshopswhich may or may not sell this item. The New Strategic Brand Management: Companies became acutely aware of how their brand image could mean the difference between success and failure.

Found at these bookshops Searching – please wait A theoretical and practical approach gives insight into this phenomenon, moving from the history of the brand to how to develop, manage and protect riezegos. Set mmanagement My libraries How do I set up “My libraries”?

Brand Management : A Theoretical and Practical Approach

University of the Sunshine Coast. Eiezebos Library of Queensland. Open to the public ; Companies became acutely aware of how their brand image could mean the difference between success and failure. The Best Books of We were unable to find this edition in any bookshop we are able to search. Tags What are tags? To include a comma in your tag, surround the tag with double quotes.

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View online Borrow Buy Freely available Show 0 more links Australian Catholic University Library. Be the first to add this to a list. Then set up a personal list of libraries from your profile page by clicking on your user name at the top right of any screen.

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No eBook available Amazon. A theoretical and practical approach takes a decision-making approach to the subject, structured around the decisions a brand or product manager would face when considering their own brand strategy, covering topics such as design, judicial protection, adverse publicity and financial-brand valuation.

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Multipack: Principles of Marketing with Brand Management

Physical Description xvi, pages: Add a tag Cancel List of generic and genericized trademarks. These 4 locations in New South Wales: Lists What are lists?

A theoretical and practical approach gives insight into this phenomenon, Since the s, brands and the management of brands have attracted an enormous amount of mxnagement.